Independents

Losing Share

In the last decade, independent pizzerias in America have lost 21 percent market share in terms of sales and 19 percent market share in terms of units to chains. Put more plainly, that’s about 7,800 restaurants that have closed-up shop.

Franchises

Growing

One Franchise's price per share has grown more than 3,000 percent since 2008. It’s market capitalization was less than $300 million then, to now $7.42 billion (a fantastic fortune was made accurately forecasting and betting on tech).

The Gap

Digital Orders

The gap between independent average unit volumes (AUVs) and chain AUVs correlates almost directly to the volume of sales that chains are processing on the digital platform – about $328,500.

Digital

Growing

Digital and online ordering is growing 300 percent faster than dine-in ordering (again, this means billions of dollars in the U.S. alone will shift from dine-in to delivery in the years ahead).

Phone Orders

Declining

In 2010, roughly 1.39 billion Orders made via phone. By 2015 phone orders decreased 27 percent. In this same period of time, online orders grew 124 percent growth, with 47 percent of Americans ordering food online.

50% Of Orders

At Franchises

One Pizza Franchise now sees over 50 percent of its sales generated by online platforms (in some region’s, that number is 75 percent of the company’s 2015 pizza orders made through digital channels).

Technology

Convenient

72% Say restaurant technology increases convenience.

Delivery

If Offered

61% of consumers would likely order delivery from a table service restaurants if offered.

Technology

Takeout More

37% say technology makes them dine out or order takeout or delivery more often.

Restaurants

Better Time Use

80% say dining out with family and friends is better use of their leisure time than cooking.

Restaurants

Part of Lifestyle

50% say restaurants are an essential part of their lifestyle.

Mobile

Commerce

80% of consumers plan to conduct mobile commerce in the next 12 months.